3 - 9/07/2006: Honda si progresul tehnologic

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  • 3 - 9/07/2006: Honda si progresul tehnologic

    Iata un nou subiect care pune Honda intr-o noua lumina, ca leader in inovatii, progres tehnologic si subliniaza suprematia Hondei in materie de motoare.
    Articoloul este foarte lung si am selectat numai ce mi se parea relevant. Daca cineva doreste ii pot da site-ul ca sa citeasca intreg articolul.
    Din pacate articolul este prea lung si ar fi greu de tradus dar poate cineva are mai mult timp decat mine si il va traduce. Totusi cred ca majoritatea fanilor Honda nu au nevoie de traducere.
    Deci iata articolul si voi reveni cu comentarii.

    Honda Bets Scientists in Secret Engine Lab Can Outsmart Toyota
    (Bloomberg) — In 1973, junior engineer Takeo Fukui helped put Honda Motor Co. on the U.S. map with a Civic subcompact that met clean-air standards without a $1,000 tailpipe filter known as a catalytic converter. He was 28.
    Today, as Honda’s chief executive officer, Fukui, 61, is racing to repeat his triumph at a lab 68 miles (109 kilometers) north of Tokyo. There, engineers are building a diesel engine for 2009 that Honda says will meet both new U.S. limits and more stringent California rules on soot and nitrous oxide emissions and still use 30 percent less fuel than gasoline models.
    Honda allows no media visitors to the lab. Fukui is guarding it as his secret weapon as U.S. gasoline prices soar to an average $2.87 a gallon and global warming worries 62 percent of Americans, a March Gallup Organization Inc. poll found.
    “People want cars that emit less pollutants, use less fuel and protect their occupants,'’ says John Casesa, an auto industry consultant at Casesa Shapiro Group LLC in New York. “These trends play directly to Honda’s strengths.'’

    Record Research Budget
    Honda increased its annual research budget for the year ending on March 31, 2007, to a record 545 billion yen ($4.72 billion), 6.8 percent more than a year earlier and a 17 percent leap from 467.7 billion yen in the year ended in March 2005.
    Fukui is seeding everything from fuel cells to humanoid robots, to a business jet whose fuselage is made of composite plastics that are 10 percent to 15 percent lighter than aluminum.
    Honda acquired patents to high-yield rice genes last year. It’s trying to learn the basics of genetic science with the aim of making ethanol from sugar cane to run cars, says Motoatsu Shiraishi, 59, president of research and development.
    Quirky Fields
    “We’d like to have the brand image as the world’s biggest contributor to the environment,'’ Fukui says during an interview on the 10th floor of Honda’s Tokyo headquarters, where he works with 19 other executives in one large room.
    Fukui says Honda has an advantage over car-making rivals because its engines power lots of things, from motorcycles, where it’s No. 1 in the world, to lawn mowers. That gives Honda flexibility in an auto industry slump.
    Organic Soybeans
    It earned the crown as the top organic soybean processor in Ohio after determining that shipping empty auto-part crates from U.S. plants back to Japan was wasteful. It hired local farmers to grow soybeans and now sends the crop home in once-empty containers.
    In February, Honda started selling a dietary supplement made from fermented soybeans that helps dissolve blood clots.
    Honda’s shares reflect optimism about the company’s future. They gained 31 percent during the 12 months ended on June 19, to 7,170 yen on the Tokyo Stock Exchange. Honda’s American depositary receipts, each of which would represent one of Honda’s Japanese shares after a 2-for-1 stock split that was scheduled for July 1, rose 24 percent to $31.02.
    Efficient Engines
    Shares of Toyota Motor Corp., Japan’s largest carmaker and Honda’s biggest rival, rose 49 percent to 5,840 yen. Shares of General Motors Corp., the world’s No. 1 auto company, fell 26 percent to $26.35 in U.S. trading during the same time.
    “Even its conventional engines are more efficient than GM’s or Ford’s,'’ Kubota says.
    Eric Noble, president of Car Lab, an Orange, California- based consulting firm that conducts technical evaluations of most new cars and trucks, concurs.
    “The view is that the people with the best engine technology are Honda and Yamaha in terms of total efficiency,'’ Noble says, referring to Shizuoka, Japan-based Yamaha Motor Co., the world’s No. 2 motorcycle company and a designer of some high-powered engines for Ford Motor Co. and Toyota.

    Honda spent $3,193 per vehicle worldwide for research, development and capital expenses in 2005. That’s $256 more than the $2,937 at Toyota and almost double the $1,611 at GM, says John Murphy, a Merrill Lynch & Co. auto analyst in New York.
    Honda’s trucks, which are built on car chassis, already meet the higher U.S. fuel economy standards the U.S. Department of Transportation requires for 2011.
    Fuel Economy
    Honda is hoping to make greater leaps with vehicles powered by fuel cells. It spent $1 million to build a boxy car that looks like a Civic.
    Jon Spallino in Redondo Beach, California, leases it as a test driver for $500 a month. The car runs on Honda-developed fuel cells that create energy by combining hydrogen and oxygen through a chemical reaction, leaving only water vapor as a byproduct.

    “Honda has provided very courageous leadership with this technology,'’ says G. Scott Samuelsen, director of the National Fuel Cell Research Center at the University of California, Irvine.
    Honda is testing a Home Energy Station in Southern California that converts natural gas into enough hydrogen to run a family’s vehicle and supply electricity and hot water for their house.
    Eventually, Honda may power the Home Energy Station with solar panels, which it intends to start mass-producing in 2007, Fukui says.
    Sporty Model
    In a few months, Honda will let testers drive a new fuel- cell model — a sporty, low-slung version. Honda’s designers had more leeway with the look because they first reduced the fuel cell to half the size of the one in Spallino’s car, fitting it under the center console instead of sprawling it under the entire passenger compartment.
    Honda knows engines because that’s where it got its start. After World War II, the company strapped surplus motors designed for electric generators onto bicycles. It began making its own engines in Hamamatsu, Japan, in 1947. Then, in 1948, it built its first motorcycles.
    Engine Expertise
    During the next six decades, Honda has pushed its engineers to find the cleanest and most efficient way to mix air, fuel and explosive sparks inside an engine. Last year, it built 19.6 million engines, more than any other company on the planet. Some 3.4 million went into its own cars and trucks, making Honda the world’s eighth-largest automaker.
    “Honda has always had the best engine technology, and that’s a strength in a high-fuel-price environment,'’ says Jeffrey Scharf, whose Santa Cruz, California-based Scharf Investments holds Honda shares within its $575 million portfolio.
    Honda had the lowest average emission level among major automakers, including 0.31 gram per mile of smog-forming chemicals such as nitrous oxide. That compared with 0.84 gram for GM. Honda also had the highest average fuel economy, at 29 miles per gallon, compared with 22.9 mpg for GM.
    These figures, the latest available, refer to 2003-model vehicles, says David Friedman, research director for clean vehicles at the Union of Concerned Scientists, a Cambridge, Massachusetts-based environmental group. The scientists named Honda the greenest automaker in December 2004.

    Technical Obsession
    Fukui says he hopes Honda’s new diesel will reclaim the environmental halo Toyota grabbed with its Prius.
    “When Honda’s clean diesel is out, it will have equal abilities to compete with gasoline hybrids,'’ Fukui says, adding that Honda tries to be more agile and innovative than Toyota because it has to. “They are very centralized, like the Roman Empire,'’ Fukui says.
    As for American companies, “they are preoccupied with short-term profit performance,'’ Fukui says. “It’s our mission as an automotive manufacturer to protect the global environment.'’
    Honda’s North American unit, the main driver of the stock price, generated a 5.2 percent

    “Imitations do not stand a fair chance of surviving in competition with originals,'’ he told workers. Honda built his first car in 1957 over the objection of the Japanese government, which wanted him to merge with Nissan Motor Co. He was the first to open a Japanese-owned car factory in the U.S., in Marysville, Ohio, in 1982.
    Car Fanatic
    Fukui was already a car fanatic when he arrived at Honda in 1969. He had majored in chemistry at Tokyo’s Waseda University, which has trained more prime ministers than any school in Japan, saving weekends for driving in mountaintop races all over the country. For his senior thesis, he wrote one of Japan’s first studies on how much nitrous dioxide a car emits on the road.
    In CVCC, an engine’s carburetor mixed air and fuel in carefully timed stages to promote complete combustion and minimize byproducts. It was the linchpin of Honda’s plan to meet emission requirements in the U.S. Clean Air Act of 1970 and expand overseas.

    Motorcycle Dominance
    The eventual success of CVCC propelled Fukui to Honda’s motorcycle racing program, a showcase for the company’s engineering. In 1985, his team won world championships for 250- and 500-cubic-centimeter models using the same rider.
    The triumph was so complete that by 1986, Honda could no longer use its motorcycle rivalry with Yamaha to keep engineers motivated, says Ben Knight, vice president of R&D in the U.S. As an alternative, Honda began studying humanoid robots, Knight says.
    The robot team researched how fruit flies avoid colliding in a closed space. Today, Honda’s 130-centimeter (51.2-inch) Asimo robot uses pattern recognition and ultrasonic sensors to “see'’ well enough to serve tea. Honda installs similar sensing technology in its Acura RL sedan, which can “see'’ an accident and start braking.
    As CEO, Fukui stressed that being environmentally friendly didn’t mean sacrificing performance.
    Red Racing Suit
    In 2004, he met reporters at the Tochigi Technical Center north of Tokyo in a red leather racing suit. He drove 290 kilometers per hour around the test track in a Formula One car and then 260 kph on a motorcycle. He announced that Honda had developed a scooter with a gas-electric hybrid engine and drove off on a scooter powered by a fuel cell.
    Honda uses racing to show young engineers that competition and environmentalism can go hand in hand. On May 28, Honda supplied all 33 engines for the Indianapolis 500 auto race. GM and Toyota dropped out of Indy-style competition last year.
    Honda gained a decisive advantage over those two rivals in 2004 by injecting fuel into its 700-horsepower Indy engine at a slightly different angle, generating 28 more horsepower, says Robert Clarke, president of Honda’s racing unit. Honda’s Indy engines will run on ethanol next year, Clarke says.
    `Knowledge-Driven’
    Having an engineer at the top impresses competitors. “Honda is a very knowledge-driven company,'’ says Tom Stephens, a group vice president at GM. “The people who are in charge know engines.'’

    Honda is extending its focus on energy conservation to its factories. In Suzuka, Honda welds its cars with a Senjyu Kannon robot, named after a Buddhist goddess who uses her 1,000 arms to protect the Earth. Each robot has six arms, and each arm has four welders that move separately.
    The robots wait as cars arrive alongside, move slowly to designated spots above the surface and then apply thousands of welds in a few seconds. The factory now uses 24 robots to weld cars compared with 120 previously.
    Workers’ Intelligence
    Fukui, who spent two-thirds of his 37-year career at Honda in its research department, sponsors regular contests that judge employees and suppliers on making Honda more efficient.
    In March, seven workers from a unit of Takata Corp. traveled from Monterrey, Mexico, to Nashville, Tennessee, for a competition. The workers make sensors that block air bags from deploying if a child is in the front seat. Customers include Mazda Motor Corp., Mitsubishi Motors Corp., Ford and Honda.
    Retaining Value
    One result is that Honda’s 2006-model cars and trucks in the U.S. should retain 53 percent of their value after three years, says Raj Sundaram, president of Santa Barbara, California-based Automotive Lease Guide LLC, which advises banks on new-car financing.
    That compares with 52 percent for Toyota, 43 percent for Chevrolet and 41 percent for Ford.
    Honda’s 2006 Civic was the only small car to receive a Top Pick Award-Gold for safety last year from the Insurance Institute for Highway Safety.

    Honda on Our Minds
    “Honda and Toyota have invested the most effort and developed the best technology for hybrids and fuel cells,'’ says Daniel Sperling, a transportation professor at the University of California, Davis. “It comes down to cost and durability, so it’s premature to crown a winner.'’
    The two companies watch each other constantly. “In just about every meeting I’ve been in, whether it’s manufacturing or purchasing or human relations, Honda is always on our minds,'’ says Terry Henderson, assistant general manager of a Toyota foundry in Troy, Missouri.
    Conservative vs. Crazy
    Honda and Toyota need each other, even as they’re grinding competitors into the dust, says James Womack, president of the Lean Enterprise Institute research group in Brookline, Massachusetts.
    “Without Honda, Toyota would be too conservative, and without Toyota, Honda would be too crazy,'’ he says.

  • #2
    " A top Honda executive said Monday that while adding high-tech features to cars will inevitably reduce profits, skimping on R&D costs would do greater harm in the long run."

    http://www.leftlanenews.com/2006/06/...-rd-a-mistake/
    honda x 5
    "W" stands for Wrong
    Amerika ist Wunderbar

    Comment


    • #3
      Re: Honda si progresul tehnologic

      Originally posted by Paul Costinel
      “Without Honda, Toyota would be too conservative, and without Toyota, Honda would be too crazy,'’ he says.
      :lol: :lol: :P :P :wink:
      Interesant subiectul tau Paul, il puteai pastra pentru saptamana viitoare la "Subiectul saptamanii"!!
      HONDA. The finest from Japan. Since 1963.

      Comment


      • #4
        L-am putea muta acolo luni.

        Comment


        • #5
          Asa o sa se faca, luni va fi la Subiecte. :wink:

          Comment


          • #6
            schimbam doar data.
            honda x 5
            "W" stands for Wrong
            Amerika ist Wunderbar

            Comment


            • #7
              Deci ce e nou la Honda?
              In primul rand Honda va introduce cel mai "curat" motor diesel din lume. Acest motor va avea emisii tot atat de scazute ca un motor cu benzina si cu un consum consum cu 30% mai mic.
              Poate realiza Honda acest lucru? Honda este condusa de Fukui care in 1970 a realizat primul motor care corespundea cerintelor de emisii din SUA fara convertizor catalitic acre pe atunci cost $1000.
              Cheltuielile anuale pentru cercetare ale Hondei sunt de 4.72 miliarde adica mai mari decat a multor state.
              Deja la categoria pick-up truck Honda corespunde cerintelor de consum de combustibil care vcr intra in vigoare in 2011.Toyaota si GM vor trebui sa cheltuiasca $ 600 pe vehicul pentru ca acestea sa aiba consumul de 24 mile pe gallon care se va impune incepand cu 2011.
              Motoarele Honda au deja cele mai mici emisii cu 0.31 grame/ mila (inclusiv oxid de azot) fata de GM cu 0.84 grame. Aude asemenea cel mai bun consum de combustibil cu 29 mile/gallon fata de 22.9 mile pe gallon ale GM-ului. Aceasta confirma ceea ce am spus mai demult ca masinile Honda au la aceeasi putere cel mai redus consum de combustibil.
              Ca rezultat, Honda a fost numita cel mai "verde" producator auto de oamenii de stiinta din domeniul mediului din Massachusetts.
              Honda are de asemenea experienta in acest domeniu ca cel mai mare producator de motoare de pe planeta.
              Interesant ca Yamaha, al doilea producator, proiecteza motoare de mare putere nu numai pentru Ford ci si pentru Toyota!
              Proiecteaza cineva motoarele pentru Honda? La cursele de automobile de la Indy (Indianapolis) doi producatori, GM si Toyota s-au retras. recent Celelalte firme folosesc motoare Honda pe toate cele 33 modele care concureaza!
              Ceea ce nu se arata in articol este ca Honda va reduce in contiunare consumul de benzina prin introducerea unor motoare cu un coeficient de frecare extrem de scazut si a sistemelor VCM la motociclete pentru a reduce consumul cu 13 si respectiv 30%.
              (Honda will introduce new engine technologies such as super-low friction engines, which will improve fuel economy by up to 13% compared to the current level, and VCM systems for motorcycles, which will improve fuel economy by up to 30% compared to the current
              Honda este avansata si in motoare cu celule de combustibil. A construit un model cu celule de combustibil care este dat in leasing pentru $ 500/luna. Honda este singurul producator care face acest lucru.
              (Honda signed up Spallino last year and is the only company testing a fuel-cell car by asking a person to drive it day in, day out).
              Mercedes de exemplu in loc sa faca cercetare, prin 1995 a cumparat un mare numar de actiuni de la Ballard o firma din Vancouver care promitea un autobuz pe celule de combustibil. In martie 1996, la Globe 96 autobuzul a fost prezentat chiar de premierul provinciei British Columbia. A fost doar o mica problema, autobuzul nu a parcurs nici macar un metru datorita unor mici defectiuni tehnice, "usor de remediat". Asa ca in fata multimii autobuzul a fost impins ca sa se miste (E pur si move!) si multimea a aplaudat politicos. Specialistii de la Ballard lucreaza inca la remedierea aelor mici defectiuni dar nimeni nu mai vrea sa impinga autobuzul si Merceds a pierdut miliarde. Spre deosebire de Mercedes si alti magnifici ermani Honda va prezenta primul model de productie in toamna acestui an si va intra in productia de serie pana in 2009
              Honda plans to install fuel injection on the majority of models for sale worldwide by the end of 2010.
              (Honda is currently developing a new vehicle based on the technology and design of the FCX Concept, and a drivable model will be unveiled in fall of this year. Honda plans to begin sales of this new fuel cell vehicle within the next three years).
              Honda de asemenea urmareste sa converteasca gazul natural in hidrogen pentru ca masinile pe celele de combustibil sa se poata alimenta de la statiile existente, nu sa depinda de un nou sistem de statii de alimentare cu hidrogen. (La ce ar fi buna de exemplu la noi o asemenea masina daca ar trebui sa mai asteptam inca 15 ani pana cand exista un sistem de distributie decent. Am asteptat deja 15 ani pentru statiile de benzina si nici cei tineri nu prea mai au timp pentru statiile de hidrogen.)
              De asemenea Honda a realizat primul scooter pe baterii solare si va introduce primul scooter hibrid.
              Honda a ramas insa la vanzari de hibride in urma Toyotei. In timp ce s-a concentrat sa realizeze maxima eficienta de combustibil la Insight, Toyoat a realizat o masina (Prius) cu acceleratie pe placul conducatorilor.
              daca a gresit cu ceva Honda este ca s-a concemnytrat prea mult asupra cercetarii si a neglijat marketingul, un locru de care a profitat Toyota. Dar Honda a fost adusa cu picioarele pe pamant. Ambele firme au nevoie una de alta. Altfel (Toyota would be too conservative and Honda too crazy).

              Comment


              • #8
                ai oare voice recognition software? nu stiu cum nu te dor miinile la cit scri.
                honda x 5
                "W" stands for Wrong
                Amerika ist Wunderbar

                Comment

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